Hoyos Corporation (formerly Global Rainmakers): Identifying 50 people per minute
use TCP/IP protocol which allow for simple network integration. The EyeSwipe is a smaller device with applications ranging from border control and immigration, to access control in high-throughput environments. Using a Linux OS, the EyeSwipe eliminates the need for cards and overhead to manage card-based systems. Both technologies have the “Identification in Anonymity®” capability in which biometric information can be collected and stored without assigning information such as name or address.
In an August 2010 press release, Global Rainmakers (now Hoyos Corp.) announced that it will provide iris technology for the secure city initiative in Leon, Guanajuato, Mexico, a city of one million. The system will ensure that anyone taking money out of an ATM, paying for items in a store, or simply catching a bus will have their eyes scanned by hi-tech sensors; criminals will automatically be enrolled, their irises scanned once convicted; law abiding citizens will have the option to opt-in. The partnership with Portoss, a Leon-based company that specializes in creating information systems for the law enforcement sector, will increase security in the city, providing iris identity fusion for law enforcement and other uses.
Hector Hoyos, CEO of Hoyos Corp., commented on the deployment: “The vision Portoss has for the secure city initiative, utilizing iris recognition to fortify all aspects of life, is in complete harmony with our own.” The project will utilize Hoyos’s iris technologies to identify humans in motion and at a distance. The first phase of the Leon plan will encompass placing the machines in law enforcement facilities, security check-points, police stations, and detention areas. The second phase will see the technology integrated into public locations across the city.
Fast Company’s Austin Carr speculated on the long-term implications of such a technology: “In ten years, you may just have one sensor that is literally able to identify hundreds of people in motion at a distance and determine their geo-location and their intent — you’ll be able to see how many eyeballs looked at a billboard,” Carter says. “You can start to track from the point a person is browsing on Google and finds something they want to purchase, to the point they cross the threshold in a Target or Walmart and actually make the purchase. You start to see the entire life cycle of marketing.”
Hoyos’s exhibit booth featured a banner with a product not yet listed in their product-line. The banner featured an electronic device with the word “EyeLock” written above it. Carter told the NewsWire that theEyeLock was a new biometric capture device to be released in January. It would incorporate the company’s current technologies into an even smaller device.
The two latest developments involving the company. First, it changed its name to Hoyos Corporation. Second, it has secured a $40 million round of investment funding led by one of the company’s primary shareholders and a private equity partner.
“The new name reflects the growing international focus of this company. Hoyos is redefining the market by creating an integrated enterprise and consumer identity management platform,” said Hector Hoyos, “I have built and developed many successful technology companies over the course of my career, but this is the first one where I’ve put my name on the door because I believe so strongly in the future of this company, its intellectually property, and its management team.”
