The food we eatWeb site to offer real-time information on food in stores
Consumer Web site adds food rating to its roster of consumer safety and carbon-footprint ratings for non-food goods; food sold in supermarkets around the globe will be rated in terms of chemicals, colorings, additives, and nutrition
At HS Daily Wire, our informal motto is this: “Show us a security need, and we’ll show you a business opportunity.” Here is a good example. What with the growing worries about the safety of the food we eat, shoppers are anxious: Should they buy peanut butter from Georgia, or honey from China? Is it best to buy local produce grown in a greenhouse or an imported alternative? These shoppers will soon have a useful tool to help answer such conundrums: www.goodguide.com.
Later this month, the San Francisco-based Web site will add food from supermarkets around the globe to its existing roster of consumer safety and carbon-footprint ratings for non-food goods. If a food product has a barcode, GoodGuide promises to rate it, revealing what it contains in terms of chemicals, colorings, additives, and nutrition, as well as its environmental impact. “You could take 12 hours on 50 different sites checking animal rights, worker rights, anti-GMO sites, or anti-irradiation sites. We aggregate all these issues in one place,” says GoodGuide’s founder Dara O’Rourke.
